In honour of The Dark Knight Rises, here is part 2 of our ‘Lessons from Batman’ article….. After all, Bruce Wayne is the wealthiest guy in (fictional) Gotham!
Last Week we looked at the importance of research and development. This week we focus on branding and networking:
Branding – be recognisable
A cohesive brand is crucial to a successful enterprise, and that’s something Wayne understands better than most. All of Batman’s gadgets contain the symbol of a bat – even the famous police signal lights up the sky with his brand.
Creating an interesting logo and tagline, and putting it on everything you produce will re-enforce your brand in consumers memory.
Research shows younger shoppers aren’t able to identify advertising as clearly as they could in the past because of mixed branding messages across different media channels. A cohesive brand isn’t just to look cool – it’s to make sure you can maintain a consistent voice as a company.
A great support network
Bruce Wayne may work alone, but he has a full support network of allies giving him advice when he needs it, including butler and mentor, Alfred.
No business is an island, creating a strong network of suppliers and professional service firms will help you manage all tasks, especially the really difficult ones. Even Batman can’t fight crime alone, and neither can an entrepreneur do everything by themselves. A good support network is crucial to good business.
Posted on 24 July '12 by editor, under News AUS. No Comments.
In honour of The Dark Knight Rises, here is part 2 of our ‘Lessons from Batman’ article….. After all, Bruce Wayne is the wealthiest guy in (fictional) Gotham!
Last Week we looked at the importance of research and development. This week we focus on branding and networking:
Branding – be recognisable
A cohesive brand is crucial to a successful enterprise, and that’s something Wayne understands better than most. All of Batman’s gadgets contain the symbol of a bat – even the famous police signal lights up the sky with his brand.
Creating an interesting logo and tagline, and putting it on everything you produce will re-enforce your brand in consumers memory.
Research shows younger shoppers aren’t able to identify advertising as clearly as they could in the past because of mixed branding messages across different media channels. A cohesive brand isn’t just to look cool – it’s to make sure you can maintain a consistent voice as a company.
A great support network
Bruce Wayne may work alone, but he has a full support network of allies giving him advice when he needs it, including butler and mentor, Alfred.
No business is an island, creating a strong network of suppliers and professional service firms will help you manage all tasks, especially the really difficult ones. Even Batman can’t fight crime alone, and neither can an entrepreneur do everything by themselves. A good support network is crucial to good business.
Posted on 24 July '12 by editor, under News AUS. No Comments.
Last week “The Dark Knight Rises”, the third and final instalment of the most recent Batman franchise opened around the world. Taking in an estimated $US195 million in it’s opening weekend, the caped crusader proved extremely profitable, and small businesses could stand to learn a thing or two from fictional multi-millionaire Bruce Wayne.
Over the next 2 weeks, in honour of the Bat breaking more box-office records, we will look at three lessons you could stand to learn from the iconic superhero:
Gadgets – the importance of research and development
Bruce Wayne spends a large amount of his time investing in gadgets and research and development. Wayne’s lair is filled with sophisticated computer systems and databases, all of which require state-of-the-art technology. But he’s also a keen proponent of corporate research and development.
All business owners should spend a considerable amount of time researching and developing more effective ways of doing business. This can mean looking into an upgrade of machinery, developing new methods or even downloading business related Apps such (such as project management apps) to help organise daily business functions.
Posted on 24 July '12 by editor, under News AUS. No Comments.
From 1 July the Goverment has introduced tax cuts for those earning less than $80,000.
The tax cut will see an estimated $300 a year put back into employees pockets. No individuals will pay more tax then last year.
The tax free threshold will more then double, going from $6000 to $18,200.
These measures are part of the Governments carbon tax compensation package.
Posted on 9 July '12 by editor, under News AUS. No Comments.
SuperStream is a Government initiative that was set up in 2011 to ’stream line’ the Superannuation industry.
The aim of the initiative is to focus on specific areas of the super industry and come up with suggestions on how these areas could be managed better. In particular, the back office of Super funds.
SuperStream is made up of a committee of financial experts. The committee makes recommendations to the Government about changes to the super industry.
Posted on 9 July '12 by editor, under News AUS. No Comments.
Here are a few tips to get you on the right road with email marketing. Firstly create an attractive offer for your existing clients and offer it to them in an interesting email.
This could be a discount where your customer buys something for the normal price of and get’s other things completely free.
Make sure your special offer is limited in some way, offer a time limit, which will encourage customers to buy immediately.
Posted on 9 July '12 by editor, under News AUS. No Comments.
The start of this working week also brings about the start of a new era in Australian tax law. The Governments carbon tax officially came into effect on 1 July.
For the clever SME owner this tax provides an excellent time to re-asses quality control measures. There are many grants available to small businesses to help cope with the tax, make an appointment to ask us about them today.
Posted on 9 July '12 by editor, under News AUS. No Comments.
When a death payout is made from a Self Managed Super Fund, all non- dependants who recieve a payment will be required to pay up to 16.5 per cent in tax.
Children or dependants of the deceased will not be required to pay tax on the payments they recieve.
A dependant is classified as those who have a financial dependency on the deceased, in most cases a child under the age of 18 or a spouse or de-facto. In some cases adult children are required to pay tax, if you need clarification on this please our firm.
Posted on 9 July '12 by editor, under News AUS. No Comments.
The end of the 2011/12 year is upon us, with less than two weeks to go. Now is a great time to get any outstanding affairs in order, including making extra payments to your super fund, filing all your reciepts and preparing your documents for your tax return.
Even if you do not intend to do your tax return for a few months, take some time out this month to organise yourself and your business – it will make life easier down the track!
Posted on 9 July '12 by editor, under News AUS. No Comments.
Recently released data from the Australian Taxation Office shows SMSF fees have been experiencing a downward trend since 2008. In that year, the average fee per fund was 0.95 per cent which then fell to 0.67 per cent in 2009, with a further fall in 2010 to 0.65 per cent.
The Self-Managed Super Funds Professionals’ Association of Australia (SPAA) said the statistics compare very well to the competing retail and industry fund sectors.
SPAA quoted comparable fees for retail funds being 2.1 per cent and 1.1 per cent for industry funds although direct comparisons may not be an accurate measure.
Posted on 9 July '12 by editor, under News AUS. No Comments.
